By partnering with Shood, businesses are able to deepen their local engagement and help our community put its best foot forward.


Fleet Feet

Shood is proud to partner with Fleet Feet, the source for the majority of the shoes we have distributed to date. Owner Jeff Wells not only has permanent Shood donation bins in his stores, but he also personally sizes and fits each person at our Shood Share distribution events.


Shood is fortunate to have Bombas as our sock partner, donating 1,000 pairs of socks per year so that each guest at a Shood Share receives a free pair of new socks along with their shoes. Giving back is at the core of Bombas’ business, donating a pair of socks to non-profit organizations like Shood for each pair they sell.  

Good Run Research & Recreation

Good Run Research & Recreation help new brands build presence and helps established brands maintain relevance, by delivering creative, custom, qualitative solutions. Getting to know the people inside your consumers is our passion, and we’re seriously good at translating what they say, do, think, and feel into actionable insight.


Headquartered in Richmond, Virginia, Elevation is an integrated marketing firm dedicated to elevating the brands of our clients through creative and strategic excellence. Since 2018, Elevation has partnered with Shood to develop clear and compelling design and communication strategies.

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Sports Backers

During the past 27 years, Sports Backers, a 501(c)(3) non-profit organization, has developed programs and events that are designed to inspire people from all corners of our community to live actively. In 2019, Shood will place shoe donation bins at both the Marathon Training and 1/2 Marathon Training Team sessions for runners to donate their retired running shoes. Shood will also work within other areas of Sports Backers programs to align our missions to create a more active community. We understand that the more we work together, the more good we can do for RVA.


Additional Support for Shood Provided By

  • St. Michael’s Church has donated free storage space for Shood through August of 2019.

  • Sonabank has donated 2,500 cinch backpacks to Shood.

  • Boy Scouts of America’s Order of the Arrow will collect and assemble 2,500 foot care bags for Shood to distribute to Shood Share guests.

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Be a part of something good

Get in touch with Shood today to learn how you can help advance our mission of providing gently used running shoes to those who need them.