Shood Shares (Shoe Giveaways)
Our original and largest program, Shood Shares has distributed over 15,000 pairs of shoes (valued at $1 million) to individuals experiencing homelessness or in recovery programs through more than 40 local agency partnerships.
Monthly “Shood Shares” take place at soup kitchens and food pantries across Richmond including:
Each Shood Share is set up like a mini-shoe store—with hundreds of clean, colorful athletic shoes displayed by size. Guests are professionally sized and assisted by Shood volunteers to find the perfect fit. Every guest also receives Bombas socks and a foot-care bag containing nail clippers, foot powder, and other essentials.
Shooding Stars
Our most resource-intensive initiative, Shooding Stars provides running shoes and track spikes to area Title 1 high school and middle school student-athletes and youth in movement-based programs such as Girls on the Run, Kids on the Move, Live Red Foundation, and AAU.
Since 2019, this program has distributed more than 2,000 pairs of shoes (valued at $230,000)—doubling participation in cross-country and track programs at the schools we serve.
Outreach Nonprofit Support
Shood also supplies shoes to over 40 Richmond-area nonprofits, including Blessing Warriors, Mercy Mall, Moments of Hope, OAR, and Broken Men Foundation.
To date, these partnerships have resulted in the distribution of 13,000+ pairs (valued at $650,000), amplifying the impact of local service organizations.
Sustainability
Through a growing shoe recycling initiative, Shood operates collection bins across Richmond to ensure gently used shoes are diverted from landfills and given new life—extending the mission of care, dignity, and community stewardship.
Be a part of something good
Get in touch with Shood today to learn how you can help advance our mission of providing gently used running shoes to those who need them.